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Join the growing and much-loved Latitudes community

Latitudes Online is a global platform for art from Africa. The platform has been viewed in 208 countries, and has shipped artworks across the world. With over 3000 artists from the continent represented on the site, it is on its way to becoming the largest online platform for art from Africa. 

We're thrilled to announce that Latitudes Online is relaunching in October with a brand-new, state-of-the-art platform. Our new site is designed to offer a seamless, user-friendly experience for both exhibitors and collectors, with a sales-forward visitor journey that makes it easier than ever to discover and acquire art.

As the only curated online marketplace dedicated to African art, our point of difference is our unwavering commitment to quality. Every single artwork will be personally assessed by our team of in-house curators. This ensures that collectors who come to Latitudes are confident that they are finding exceptional work by leading contemporary artists from the continent and its diaspora.

Africa is bursting with creative talent but has too few sustainable avenues to support practising artists. We invite you to join us in creating sustainable change for Africa's creative economy.

Our Transparent Membership Model

We have a tiered membership model designed to meet your specific needs. It's deliberately more accessible and transparent than international platforms, allowing you to choose the option that best suits your practice.

Standard Exhibitor Application Fee (Non-refundable):

Independent Artists - R150.00

Galleries and Organisations - R 450.00

Independent Artists:

  • Annual Fee: R1 800 incl VAT

  • Commission: 30% on direct sales through Latitudes

What you receive

  • 1 x dedicated Instagram grid & story post at the point of sign up (with possibility of further features when new works are uploaded, subject to Latitudes curation)
  • 1 x feature in our Latitudes Newsletter at the point of sign up (with potential for additional features when new works are uploaded)
  • Artist profile page and access to sell works on the Latitudes marketplace
  • Exposure to Latitudes collectors through curated online exhibitions and potential editorial features
  • Access to Latitudes events and community initiatives (where applicable)

Galleries, Organisations & Curators

  • Annual Fee: R3 600 incl VAT
  • Commission: 20% on direct sales through Latitudes

What you receive

  • Curated shows receive a dedicated spotlight in the Latitudes Newsletter and on our social platforms
  • 1 x welcome to platform feature across Instagram & Newsletter
  • Organisation/curator profile page with the ability to host curated online exhibitions
  • Opportunities for collaborative features with the Latitudes content team
  • Access to Latitudes events and community initiatives (where applicable)

For galleries managing their own sales and shipping (including those based outside South Africa), please get in touch (email - boitumelo@latitudes.online) to discuss a bespoke, non-commission-based plan.

Organisations/Curators | Option 2

  • Annual Fee: R18,000 incl VAT
  • Commission: 0% on all sales

What you receive

  • 1 x welcome to platform feature across Instagram & Newsletter
  • Guaranteed annual features in both Newsletter and Social campaigns (minimum of 2 guaranteed highlights)
  • Artist/Gallery featured on website homepage for a week
  • Organisation profile page and ongoing ability to host exhibitions or showcase represented artists
  • Positioning in Latitudes marketing campaigns where relevant

This model is a strategic choice, especially when compared to other costly art marketplace platforms. 

All membership benefits include:

  • Full access to an Exhibitor Profile Dashboard and Content Management System (CMS)
  • Transparent commission structure and payment process
  • Dedicated support team for membership queries, sales and technical assistance
  • Resources and platform guidelines
  • Support and guidance for art marketing and sales strategies
  • Hands-on support  from the sales department with client liaison and invoicing
  • Logistics Assistance with shipping, artwork packaging and insurance (on request)
  • Opportunities for spotlight features in our newsletters and across social media platforms
  • Inclusion in Latitudes' digital marketing and communication campaigns
  • Access to collaborative projects and proposal submissions
  • Exposure to a global art audience and marketplace
  • Ongoing support from the Latitudes team to enhance your exhibitor presence and engagement

We're not just creating a platform; we're building a trusted, high-quality destination for African art. We would love for you to be a part of it.

For Artists

  • Annual Fee: R2,500 incl VAT
  • Commission: 30% on direct sales through Latitudes

What you receive

  • 1 x dedicated Instagram grid & story post at the point of sign up (with possibility of further features when new works are uploaded, subject to Latitudes curation)
  • 1 x feature in our Latitudes Newsletter at the point of sign up (with potential for additional features when new works are uploaded)
  • Artist profile page and access to sell works on the Latitudes marketplace
  • Exposure to Latitudes collectors through curated online exhibitions and potential editorial features
  • Access to Latitudes events and community initiatives (where applicable)

For Organisations/Curator Option 1

  • Annual Fee: R9,500 incl VAT
  • Commission: 20% on direct sales through Latitudes

What you receive

  • Curated shows receive a dedicated spotlight in the Latitudes Newsletter and on our social platforms
  • 1 x welcome to platform feature across Instagram & Newsletter
  • Organisation/curator profile page with the ability to host curated online exhibitions
  • Opportunities for collaborative features with the Latitudes content team
  • Access to Latitudes events and community initiatives (where applicable)

For Organisations/Curators
Option 2

  • Annual Fee: R18,000 incl VAT
  • Commission: 0% on all sales

What you receive

  • 1 x welcome to platform feature across Instagram & Newsletter
  • Guaranteed annual features in both Newsletter and Social campaigns (minimum of 2 guaranteed highlights)
  • Artist/Gallery featured on website homepage for a week
  • Organisation profile page and ongoing ability to host exhibitions or showcase represented artists
  • Positioning in Latitudes marketing campaigns where relevant

This model is a strategic choice, especially when compared to other costly art marketplace platforms. 

GALLERY & ORGANISATION MEMBERSHIPS

Option 1: Monthly Membership

R1200 monthly incl. VAT, no commission on sales

R1000 activation fee at point of sign up to set up profile

Membership includes:

  • Member Profile on Latitudes
  • Content Management System (CMS)
  • Unlimited artwork uploads
  • Unlimited show uploads
  • Enquiry selling option
  • Buy Now selling option (subject to 10% commission)
  • “Contact for price” option
  • Auction and timed sale functionality
  • Inclusion in Latitudes marketing platforms
  • Artwork categories
  • Support and Latitudes liaison

Option 2: Commission Basis (subject to approval)

R520 monthly incl. VAT with 20% commission on sales OR 
R370 monthly incl. VAT with 30% commission on sales

R1000 activation fee at point of sign up to set up profile

Membership includes all of the above as well as Logistics Support:

  • Client liaison
  • Invoicing
  • Packaging
  • Export documentation
  • Shipping
  • Insurance if requested by client

INDEPENDENT ARTIST MEMBERSHIPS

Commission Basis

R120 monthly incl. VAT + 30% commission on sales

R500 activation fee at point of sign up to set up profile

Membership includes:

  • Client liaison
  • Invoicing
  • Packaging
  • Export documentation
  • Shipping
  • Insurance if requested by client
  • Artist profile on Latitudes
  • Content Management System (CMS)
  • Unlimited artwork uploads
  • Unlimited show uploads
  • Enquiry selling option
  • Buy Now selling option (subject to 10% commission)
  • “Contact for price” option
  • Inclusion in Latitudes marketing platforms
  • Artwork categories
  • Support and Latitudes liaison

CURATOR MEMBERSHIPS

Option 1: Monthly Membership

R520 monthly incl. VAT, no commission on sales

R500 activation fee at point of sign up to set up profile

Membership includes:

  • Curator profile on Latitudes
  • Content Management System (CMS)
  • Unlimited artwork uploads
  • Unlimited show uploads
  • Enquiry selling option
  • Buy Now selling option (subject to 10% commission)
  • “Contact for price” option
  • Inclusion in Latitudes marketing platforms
  • Artwork categories
  • Support and Latitudes liaison

Option 2: Commission Basis (subject to approval)

R180 monthly incl. VAT + 20% commission on sales

R500 activation fee at point of sign up to set up profile

Membership includes all of the above as well as Logistics Support:

  • Client liaison
  • Invoicing
  • Packaging
  • Export documentation
  • Shipping
  • Insurance if requested by client

Latitudes Education

ARTISTLAB

ArtistLab is a practical programme for artists looking to build a career in the industry. Presented by established arts professionals, this free 5-session intensive seminar programme is training participating artists in some of the key skills needed to build a strong foundation for a career in the arts. In addition, artists develop work, under the supervision of an established artist, towards an online exhibition hosted by Latitudes Online.

RMB LATITUDES CURATORLAB

CuratorLab is a practice-based, online curatorial residency for emerging curators in Africa. The inaugural edition took the format of a facilitated online residency for curators from each of South Africa's nine provinces. For the second iteration, we extended our reach to offer the opportunity to Curators from not only South Africa, but Botswana, Ghana, Nigeria, Namibia and Mozambique too.

Designed to offer practical experience in the industry and to hone the curatorial skills of young curators, CuratorLab is one of the few programmes of its kind on the continent. It allows for participating candidates to plan and conceptualise their own show to be hosted on Latitudes Online.

Both ArtistLab and CuratorLab are ongoing programmes intended to provide skills and resources to artists and curators in South Africa and on the broader continent.

Lucy MacGarry 
CO-FOUNDER & DIRECTOR

Roberta Coci
CO-FOUNDER & DIRECTOR

Nina Carew
CHIEF OPERATIONS OFFICER

Chelsea Selvan 
HEAD OF CONTENT (EDITORIAL, MARKETING & SOCIAL MEDIA)

Boitumelo Makousu
LATITUDES CURATOR

Denzo Nyathi
HEAD OF SALES

Khethelo Njomo
WEBMASTER

Further Reading In Articles

African Artist Directory

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