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rain returns as official connectivity partner for RMB Latitudes Art Fair 2025

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rain, in proud partnership with the RMB Latitudes Art Fair, will return as the official 5G connectivity partner for the 2025 event in Johannesburg. Taking place at the iconic Shepstone Gardens from 23 – 25 May.

In 2024, rain and Latitudes Online curated the101 skins™ art collection, first exhibited at the fair. Now, they’re expanding the collection with six talented new local artists — exclusively for the the101™ 5G smart router range. The new 101 skins art collection will be revealed at this year’s RMB Art Fair, featuring inspiring work by Amy Ayanda Lester, Davina de Beer, Balekane Legoabe, Nessi Penman, Nkhensani Mkhari, and Peter Eastman.

“At Latitudes, our mission is to make art accessible while championing opportunities for local artists, and we’re proud to continue this journey with rain,” says Roberta Coci, co-founder of Latitudes. “As the official connectivity partner at this year’s RMB Latitudes Art Fair, rain once again will provide free wifi to over 9,000 visitors, ensuring seamless connection throughout the event. But they’ve gone beyond infrastructure, through an inspired collaboration with six Latitudes artists, rain has launched a new collection of router skins that bring art directly into people’s homes. It’s a powerful example of how local brands can use their platforms to celebrate South African creativity and foster a deeper love of art across the country.”


rain activation, RMB Latitudes 2025, photograph by Anthea Pokroy

rain will be there to keep art fair attendees connected, beautifully with the101 pro™ 5G smart router. Smaller, faster, and smarter, the101 pro™ offers faster 5G wifi and has smart features; simply scan to connect, while browsing the art fair, no more long passwords required! 

the101 skins™ art collection will be available to new rainOne customers from the beginning of June 2025.

rain.co.za

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