Each year, RMB Latitudes Art Fair brings together the many voices that shape the African art ecosystem. This year, in the leadup to the Fair, we produced a video campaign to shine a spotlight on six such voices.
Photographs by Jarred Figgins of et.al studio
These intimate, behind-the-scenes portraits reveal not only the passion that drives the art world forward, but also the deep networks of care, connection and collaboration that underpin it. Through personal reflections, studio visits, collection walkthroughs and candid conversation, the series captures the rich interplay between creation, curation and collecting – and how each role helps build a vibrant, sustainable cultural landscape.
The campaign celebrates diversity not only in profession, but in voice and vision. From emerging to established, each participant represents a vital part of the Fair’s ecosystem and reminds us that art is not just made, but nurtured, championed and contextualised.
Shot on location in Johannesburg and Cape Town, the campaign was created to generate excitement in the lead-up to the Fair, while also offering a more reflective moment to connect with the stories and people behind the artworks. These videos were shared across social media and the Fair’s digital platforms, expanding the reach of RMB Latitudes and reinforcing our commitment to accessibility, education and community.
Whether you’re an artist, a buyer, or simply a lover of art, we invite you to watch the full series online and discover the many faces – and forces – that make RMB Latitudes a truly collaborative and inspiring celebration of contemporary African art.
Credits
Filmed and edited by et al.studio
Creative direction and production by Chelsea Selvan
Editing assistance by Taryn Selvan
Produced by RMB Latitudes Art Fair
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